Performance HubActive

Vertex Labs

Full-funnel SaaS growth engine driving product-qualified leads through content syndication and targeted ABM campaigns.

edit_documentOpen Workspace

Status:verifiedOn Track

Next Milestone:Q3 Review

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+18.2%

2,147

Product-Qualified Leads

payments

-11%

4.2 mo

CAC Payback

6-Month Trend

Conversion Volume

Editorial Intelligence

auto_awesomeAI Summary

Pipeline Acceleration

Content syndication across three partner networks generated a 34% increase in top-of-funnel MQLs. Demo request rates climbed steadily through the quarter, with the technical whitepaper series driving the highest conversion rate at 8.4%.

Key Metric

8.4%Whitepaper CVR

ABM Performance

Account-based campaigns targeting enterprise decision-makers showed a 2.3x lift in engagement compared to broad targeting. LinkedIn Sponsored Content drove 62% of qualified pipeline from the target account list.

Engagement Lift

2.3xvs. Broad Targeting

Next Quarter Focus

Expanding into mid-market vertical with tailored landing pages and industry-specific case studies. Planning integration of intent data signals to prioritize outreach timing.